We’ve been using a new contract platform called Contractually a bunch lately, and as they improve their product they asked our CEO to sit down to chat about his motivations behind Foodtree, and his experience with their product.
“Food is one of those things that isn’t optional. Food is the glue of humanity. I worked in my grandfather’s garden as soon as I could walk and I grew up cooking with my grandmother. I’m not a foodie. I’ve cooked in Michelin-starred restaurants and I can make fussy food, but it’s not something that interests me. I think of food as a must-have, not a nice-to-have.”
Click here to read more!
Vancouver is about to explode with Canucks pride, having earned the right to fight for their first Stanley Cup title ever if they defeat the Boston Bruins, starting tomorrow night. They have come close in the past…one game away, in fact*…and aim for this to be the year that Lord Stanley’s Cup spends some quality time in BC.
Also tomorrow is the Main Street market opening, which you can stop by and still make it home with plenty of time to see the Game 1 national anthems being sung. The market is open from 3pm to 7pm, and in honor of the hockey game you’ll be welcomed with a few special treats!
- prizes for kids who come to market in Canucks gear
- they’ll be playing the game on the radio for listeners
- 15% and free market money transactions for those in Canucks gear
- Canucks score guessing game – pay $1 and guess how many goals the Canucks will score. Entries with correct guess will be entered to win a prize!
As for the Foodtree team, well, we’ll be heading over early to pick up some fresh food for dinner during the game. If you’re there, let us know!
Don’t forget…if you’re on twitter, we’re using the #vanfarmers
hashtag to celebrate our local producers this season!
*That one game is, of course, the loss to the Rangers in 1994 that was nearly tied in the third period with a shot off the post, and sparked a series of riots in downtown Vancouver. This year, we shall celebrate!
Headed to Vancouver’s Trout Lake Farmers Market tomorrow? We know we are…nearly our entire team will be there (a few of us have to stay keep plugging along in the Treehouse, boo). If you are there, we’ll be tweeting and using the #VanFarmers hashtag to record the day.
Why the #VanFarmers hashtag?
Hashtags let everyone monitor a specific conversation…to pull it out of the stream of other things happening on Twitter.
We’ll be able to look at the conversation celebrating the season and its food producers quite easily if we’re using the hashtag to track it.
Following the hashtag is easy. You can head to twitter.com and search the hashtag to get a stream of tweets that include it.
There are also tools that make tracking a hashtag easy (most include other features for using social media), Hootsuite being the one of choice here at Foodtree. Other tools include deeper social media solutions like Seesmic or Tweetdeck, and lighter ‘listening’ tools like TweetChat or Monitter.
If you want to join us in a little mission, we’re using an interesting new tool called Epic.io to track the #vanfarmers hashtag as a celebration of local food producers. To join us you just join our mission: Celebrate Vancouver’s Local Food Producers
Foodtree Mobile Web
You can also see from the screenshot above that we have a mobile layer on Foodtree that you’ll see if you visit http://foodtree.com from your smart phone. The mobile map represents food assets near you; farmers markets and restaurants near you.
We’ll be updating our mobile site throughout the season to deliver more information to you while you’re out moving around, but our attention is also on building a dedicated iPhone app, which you can sign up to beta test here.
Enjoy your weekend!
This Saturday May 14th marks the beginning of the spring/summer Farmers Market season in Vancouver!
It’s opening day of the Trout Lake Market, and close to seventy vendors from farmers to food trucks will be there to provide fresh local food. Two items I’m hoping to find at the market this weekend are asparagus, and rhubarb – but I also love the food from the Roaming Dragon food truck.
The Market is located in the North parking lot of John Hendry Park at Trout Lake, between Templeton and Lakewood south of the 13th Avenue Alley.
This is a map to the new location.
It will be open from 9am to 2pm every Saturday from now until October 22nd.
Our team will be there this weekend so make sure to let us know if you’re there. We tend to tweet a lot, so you can follow us @foodtree or using the #vanfarmers hashtag.
Tomorrow evening Anthony will be one of nine people telling a personal story on the theme of “Recipe For…” at Rain City Chronicles. If you’re unfamiliar with this event the best way to describe it is live storytelling by every day people sharing personal stories. I’ve attended two in the last six months and have really enjoyed the experience. It’s a bit like listening to live versions of podcasts “This American Life“, or “The Moth“.
The full line up for the evening finds Anthony in excellent storytelling company: Eagraine Yuh, Warren Bates, Mark Busse, Ross Milne, Anastasia Koutalianos, Janet Feirin, Tyler Lepore, and Annika Reinhardt.
The show is Wednesday, May 11 at the Firehall Arts Centre in Vancouver, and I’ve heard tickets are almost sold out. You can buy them online through the Firehall Arts Centre Box Office.
BC Spot Prawn season is here, and in order to celebrate a season of fresh and sustainable food the Foodtree team released a mobile app to make it easy to find restaurants serving spot prawns, and where you can sign up for alerts from the fishing boats as they head back to the docks each day. You can visit
via the web here, or via your mobile browser at http://fdtr.me/spotprawnfest.
This post follows a lot of questions this weekend about how to store and cook fresh prawns. Enjoy!
I’m guessing that most people don’t think of fish is having seasons. They do. And one of the most delicious seafoods is in season in British Columbia right now and will last another 6 to 8 weeks.
If you’ve made your way down to the dock and now are wondering what to do with them, here are a few quick tips:
1. Spot Prawns harvested “live” should be cooked immediately or have their heads removed as soon as possible. Spot prawns have an enzyme that begins to permeate through the tail and turns the meat mushy. Store the tails in the fridge for up to three days with some ice on them. (change the ice at least daily)
2. While prawns can be grilled, baked, sautéed, boiled or steamed, they only require 1 to 2 minutes cooking time and are done when they just turn pink. Overcooking will toughen the prawns.
Here’s a video demo from Chef Rob Clark of C Restaurant, Nu and Raincity Grill
UPDATE: Check out this wonderful synopsis of the event and crustaceans over at EatDrinkBeLocal.
Big week here at the Treehouse!
We’ve spent the last two weeks working hard on a new approach to our homepage, and we released the first version of that last night, in congress with Vancouver’s Launch Party 10 at the Canvas Lounge in Gastown. We were extremely flattered to win the People’s Choice Award, so thank you for everyone who voted for us!
The event was a blast, and I want to personally thank everyone who stopped by and took a walk through the new site. The compliments were overwhelming, and the questions were insightful and enlightening. I only hope my answers (and that of our team) were equally enlightening.
You can find out more on our What’s New page!
We’ve refined the experience on foodtree.com to deliver you a short list of restaurants in Vancouver which serve food from our farmers markets.
What’s that mean? It means you’ll see a list of places you can go grab a meal which are sourcing their ingredients from local farms…farms that participate in our farmers markets. We did the groundwork…we talked with the farmers themselves.
If you’d like your city to be next, let us know here!
We’ve also launched a mobile version (pictured above) of the website which you’ll be sent to if you visit us from a mobile phone. It’s that same list, sorted by the restaurants that are closest to you. Pick one to eat at, and in one click you can call, reserve a table, or see it on a map.
Fan Local Farms & Restaurants
That’s right…now you can show your love for local producers and restaurants. We’ll let them know you’ve fanned them and their photo will show up in the sidebar of your profile!
More to come soon!