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Posts tagged ‘twitter’

The 6 Social Tools That Farmers Should Use To Power Their Story

At Foodtree we pay a lot of attention to two worlds: food and technology.

As such, we feel as if we’re lucky to witness a lot of really cool things happening at the intersection of technology and food, especially as it relates to the people who are actually growing and making the food we eat.

The following are six of the greatest social media technologies and communities that offer food business owners incredible ways to tell their story and connect with food lovers around the world.

We know this list isn’t complete; be sure share ideas you have for using social tools to promote farmers in the comments!

Twitter For Farmers

By now most everyone’s heard of Twitter, but what you may not know is how many farmers and small food business owners have embraced twitter as a means of keeping in touch with their customers and fans.

A survey last year from the American Farm Bureau Federation showed farmers and ranchers aged 18-35 indicated that among the 92 percent that use computers, 46 percent regularly plug in to some form of social media.

We’ve got a working list of farms, farmers, and farmers markets on Twitter here…let us know who we’ve missed.

Tumblr For Farmers

Tumblr is now a community you can’t ignore.  As noted by Mashable, Tumblr’s pageviews in 2011 went from 2 billion to 13 billion and the 30 million blogs there now generate more than 40 million posts per day. According to Quantcast that pageviews number is pushing 15 billion in early 2012.

What’s this mean for farmers? It means that setting up a website to share stories, pictures, and videos is not only easy and free, but it means that food producers have an opportunity to participate in a community that’s well known for its attention to art, creativity, and wholesome causes.

Just check out the endless stream of posts about organic food or local food and you’ll quickly get a sense for the conversations you need to join.

Vimeo / YouTube For Farmers

The web is being eaten by video, and there’s no demand shortage for stories about our food system. YouTube definitely delivers the largest audience for online video, but Vimeo is worth a look for it’s vibrant community and cause-driven sentiments. Video watching are a mouthy crowd, too…YouTube users take a social action (like, comment, share) 100 million times every week.

Video is becoming the de facto medium for engaging with the web, and it doesn’t matter how you do it…it just needs to be done.

Share videos of your farm, productions methods, or your thoughts on food and you’ll find a ready audience of food lovers eager to engage with you and your business.

Take a look at the videos on Vimeo tagged with organic food or local food…each has hundreds of videos already shared.

Square For Farmers

Square is a relatively new device aimed at revolutionizing payments for small businesses. The implications for farmers, farmers markets, and small food businesses are extensive…you now have a fully reliable payment system in your pocket. With an iPhone, iPad, iPod, or Android phone any business owner can accept payments on the spot.

It’s so easy that by downloading the Square app, they’ll send you a free card reader to facilitate payment.

We’ve been to hundreds of farmers markets and seen the pain of collecting payment without any access to traditional credit card payment methods…that problem is now solved.

Pinterest For Farmers

Foodtree on Pinterest

Pinterest is a rapidly exploding community centered around visual pinboards. It’s the Facebook Like on steroids, and the community is ripe with food lovers. In fact, Pinterest is growing at the rate that Facebook was in its early days.

Joining Pinterest requires an invite from a current user, but once you’ve joined you’re asked to set up Boards on which you’ll pin images you found on the web, uploaded yourself, or find within the Pinterest community. It’s another vibrant community of craft lovers, with most of the content focused on art, food, and culture.

If you’d like a Pinterest invite, let us know in the comments, and take a look at our first couple of boards! Also take a look at the pins tagged with words like food and farm.

Foodtree For Farmers

We’d be remiss if we didn’t give ourselves a little credit here. We’ve built Foodtree to celebrate the greatest things happening in food.

Our mobile app and mobile website are dedicated to sharing photos of fresh local food and understanding the connections that food businesses have with one another. Farmers use the app to share pics of their early morning harvest and to let food lovers know where they can buy it later on the same day.

Farmers and business owners without an iPhone needn’t worry! By claiming your profile you’re given access to our web photo upload as well, so anyone can start sharing photos and insight into their relationships right away.

Check out the photos being shared at farmers markets at San Francisco’s Ferry Building Market and Vancouver’s Trout Lake Market.

Do you own a food business? Head here to see all the goodies you get when you join us.

Got other tools and apps that are changing the way food is finding its way into our lives? Share them in the comments and we’ll add them to our next roundup!

Featured photo by Corey on Foodtree.

How-To: Share Foodtree Photos on Social Media

At Foodtree we want your food photo sharing experience to be social. It’s far more enjoyable to interact with other users who get just as excited about fresh local food as you do.

With this in mind, on our last release we’ve made it even easier to share your photos on Twitter and Facebook. Now there are two methods of sharing in the app.

Step 1.
Sending to Twitter and Facebook when adding a new photo. You’ve taken a photo, tagged it with market, vendor, and food type information (see previous blog post). The next option is to create a caption which will go underneath the photo in the app.

Screen 1
Twitter and facebook sharing

As you type in your caption the comment field will keep a character count. Tap Done at the bottom right of the keyboard when you are finished typing and it will disappear.

Step 2.
On this screen you have the option of sharing your photo to both Facebook and Twitter. This will include the caption you’ve written with a link to the image on the Foodtree website. (Here’s an example).

Screen 2
Sharing to twitter and facebook

These options toggle on and off, and once you’ve chosen where to share just hit the Post button in the top right corner and you’re done. The photo appears in the app, on Twitter, and on your Facebook profile page.

Step 3.
Sending existing photos to Twitter and Facebook. As with deleting a photo you click on the arrow icon in the top right corner of a photo to access Twitter and Facebook options.

Screen 1
Deleting or tweeting a photo

Step 4.
At this point you can share your photo to Facebook and Twitter but not at the same time. Keep in mind that the app will generate a default message rather than allowing you to create your own.

Screen 2

Step 5.
Tap the Facebook button and the app will ask if you want to post the photo to your wall with the message, “Found some fresh Eggplant* on Foodtree”. Tap post to share it to your profile page wall.

Screen 3

(* the food is based on the food type you’ve tagged the photo with).

OR

Step 6.
Tap the Twitter button and the app will ask if you want to send a tweet with the message, “Found some fresh Eggplant* on Foodtree”. Tap the Tweet button to share it to your Twitter account.

Screen 4

Step 7.
And you’re done!

If you have any questions let us know, or drop by our Community Support forums.

You can download the Foodtree iPhone app for free from the App Store.

How To Share Fresh Food Photos on Twitter and Facebook

This weekend our app sees it’s second full weekend of farmers markets, and one of the things we heard from early users was that it wasn’t clear that photos could be shared on social channels.

One of the reasons peoples are using the app is to promote fresh food in their communities.

That sharing includes our friends and followers on Twitter and Facebook. Many food lovers are in both places, and not everyone has an iPhone so sharing these photos on those networks gives people a quick connection to their local food community using the web.

How To Share On Social Networks

When you take a photo using the Foodtree app, it ends up in your My Photos stream.

Go there to find a photo to share. Hint: You can share other people’s photos too!

When you’ve found a photo you want to share, you’ll see a white share icon in the lower right corner. Like this:

Press that button and you’ll see options to share via Twitter or Facebook.

When you choose either one, you’ll be sent to Twitter or Facebook to confirm that you want to share it on those networks. By logging in and clicking “Okay” or “Authorize App”, all you’re giving our app permission to do is share the photos you decide to share. We won’t touch your social accounts otherwise.

So that’s it!  If you have questions, please feel free to leave them in the comments or shoot us an email at friends@foodtree.com!

Have a great weekend at the farmers markets!

Prize Winners & Twitter Followers

Two Friday’s ago, we asked our community to have a little fun with us.  It was spur of the moment…I felt like sending food to a few of the wonderful people who were following our twitter account.  I tweeted the following:

Without even mentioning a specific prize, in a few short hours our followers had retweeted and recommended us over and over.  We crossed the six hundred mark easily.  What I found most compelling was that it wasn’t a handout spree; the people who started following us all seemed (and continue to be) interested in food and our relationship with it. 

As promised, the next day I used a random follower tool (twitrand, if interested) to pick out two lucky winners from our community:

Congratulations to LovelyAnomaly and Hilary and thank you both for following us!  I’m looking forward to finding some great local snacks to send your way.  I’ll reach out to you both soon, or you can email me (if you get hungry!) at derek@foodtree.com.

After all the fun I had, I’m wondering if we should make small food giveaways a regular thing?  We spend a lot of time here researching local food systems, and this could be a fun way to introduce you to the food being made near you. 

What do you think?