Skip to content

Posts tagged ‘transparency’

Why Vancouver Restaurant Owners Are Putting QR Codes On Their Menus (And You Should Too)

Restaurants are often proud of who they're sourcing from, and this is a simple way to let their customers join them in celebrating the farms, wineries, breweries, and other artisans that put food on the best menus in town.

Read more

Our Transparent Food System, The First Step

Last week our team decided it was time to reach out to the community who’d supported this project for so long and to ask them to join us. We sent out our first newsletter (click here to see it) outlining where we think the site is today and what it may become tomorrow.

We humbly asked people to take Foodtree for a test drive, and to offer us any thoughts or feedback they have.

We’d like to ask you to join us, too.

Set up an account and get started in seconds. Make sure your local grocer is on Foodtree…let’s map your local food community together.

Below is our intro video, which is also located at our Tour landing page.


Welcome to Foodtree from foodtree on Vimeo.

As always, feel free to email me or find us on Twitter with thoughts or questions!

Coffee and Transparency: Is Nestle joining the transparency revolution?

Not sure if you’ll soon be able to know the names of your coffee farmers Ethical Bean style, but looks like this could be a step in the right direction. I’ve had some interesting discussions about coffee transparency in the past and there is certainly some concern around marketing speak versus authenticity.

Skipper Otto- Gone Fishing

My family and I were at the dock for the send off party for Skipper Otto. We’re members of his community supported fishery with our friend Grace. It is an awesome way to get great fish (which means delicious, good fishing practices, known provenance, etc). Otto’s daughter-in-law, Sonia, helps run the business and is generally amazing. Otto recently had hip surgery and stubbornly managed to get out on the boat at the start of the season even though he was on crutches. It’s really the kind of dedication you only see (and required) in fishermen and farmers.

Rebecca Gerendasy: Paul Hawken: The High Cost of Cheap Food (video)

Integrating cost and price will require a transparent food system. The feedback Paul talks about can only happen when practices and data are open.