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Posts tagged ‘launch’

Farmers Market Scavenger Hunts – A Recap #vanfarmers


This past holiday weekend, the Foodtree team spent two days at our local farmers markets celebrating food, farmers, and food lovers. It was a really exciting few days for us, especially because all of you were so excited about the app and the vision we have for this company!

Each morning we set up a tent (solar-powered on Sunday!) and sent food lovers around the market looking for beautiful food photos, as well as where those foods were from. Everyone who participated got a gift and afterwards we awarded prizes for Most Photos and Best Photostream.

The app hit the App Store last Wednesday for Vancouver and Boulder, Colorado…both cities have vibrant farmers markets in full swing right now. Early Saturday morning, the pictures started flying!

farmers market, vancouver farmers market, local food

App Demos, Giveaways, Fun!

The Foodtree Team was displaying real-time images of the photos being taken in Vancouver (we also checked in on Boulder). People couldn’t believe all the geeky tech at a farmers market! Our tent was bustling with inquisitive food lovers and locals who’d downloaded the app and wanted to give it a test drive. We offered demos, helped people install the app, and even loaned out iPhones for people who didn’t have them.

Farmer participation was incredible…before the event we’d spoken with a group of the vendors about being a part of our scavenger hunt, but when we showed up and started setting up, vendors began stopping by asking to join in the fun.

We were obviously happy to expand the photo scavenger hunts to include their tents.

Special Thanks

  • Our prizes for Most Photos came from the Roaming Dragon Truck team, who are a staple at the markets, and serve up some seriously delicious food. Look at the photos taken of their truck and menu here. Thanks again guys.
  • Of course we’d like to expressly thank the Vancouver Farmers Market team, who have been truly wonderful these last few weeks as we prepared to celebrate the vendors and our new app. You were a huge element of this celebration’s success, and welcomed an unusual promotion of local food into your markets last weekend.
  • Steamclock Software, a local development shop run by Allen Pike, were instrumental in building the app itself and are forever highly recommended by us.
  • EATart, a local art lab that promotes sustainable energy via art, was behind our solar powered panels on Sunday, powering all the laptops, iPads, and iPhones.

In addition, we ran two special scavenger hunts on Saturday with some of the hardest working citizens and food advocates in town.

  • The first involved Councillor Andrea Reimer, Chef Robert Clark (of C Restaurant among others), Tara McDonald (ED of Vancouver’s Farmers Markets), Amanda Gibbs (previously Museum of Vancouver’s Dir. of Engagement), and our very own CEO Anthony Nicalo.
  • The second involved a few of the many wonderful food advocates we have in this town; Mark Busse (Foodists), Annika Reinhardt (SocialBites), Kaishin Chu (DashofFood), and Mijune Pak (FollowMeFoodie).

Everyone involved took a ton of photos and gave us great feedback on the app, vision, and experience.

Thank you for being a part of such a special event for us.

Oh, and a Special Thank You to Mother Nature, who has made it clear that she’s a big fan of Foodtree! What unexpectedly gorgeous weather this weekend!

Run Your Own Scavenger Hunt!

The response to this weekend was incredible, and a lot of fun for everyone.

The magic was the connections made. Photo hunters noticed foods they’d never heard of. Chefs were introduced to farmers. Food lovers deepened relationships with particular vendors, and farmers saw their products being shared and celebrated all over the community.

We want to spread that excitement!  Ever since the event we’ve been working on a do-it-yourself package to enable anyone to recreate the event we put together. Don’t worry…solar power and flatscreens aren’t required:)  Stay tuned!

Unlocking the App in Your Community

Since the event we’ve received lots of requests from farmers markets, farmers, and food lovers about including their locations and connections in the app. We’re hearing you, and we’ll be clearly outlining exactly how to unlock cities and get markets/vendors into the app really, really soon.

If you have questions or would like to see yourself (or your community) in the Foodtree app, email us (friends@ foodtree dot com) or drop into our community forums to get started.

Foodtree iPhone App Launch Recap

Last night we  celebrated our iPhone app launch with the Food Security Council and City of Vancouver at Creekside Community Center. It was a truly great event focused on the state of our local food community and the food system at large.

Thanks to everyone who was there for all the feedback you gave us on the app. Click here to get the app!

The view wasn’t bad, huh? :)

local food, vancouver local food, vancouver food security

The event followed a day full of great feedback and support from our community of users and food lovers. It was really incredible, and on behalf of the entire team I want to thank everyone for their enthusiasm. I could go on and on but showing you is faster:

local food, food, vancouver local food, farmers market app

That was right alongside communities all over the world reaching out to help us unlock their cities.

The local press was great about covering the event last night as well. See coverage in The Tyee here, and the Vancouver Observer here.

Anthony was on World Talk Radio this morning as well. Listen to that here.

Heck, we even trended in Vancouver on Twitter for a bit! Geeks get excited about this kind of thing:

vancouver twitter trend, local food, vancouver local food, farmers market app

Thank you again everyone, and we know we’re not done. We’re working hard to keep improving the app and our platform at large. Please don’t hesitate to reach out with feedback or ideas!

Come celebrate local farmers, fresh food, and our new iPhone app!

Foodtree and the City of Vancouver are excited to invite food lovers and food geeks to participate in the launch of an innovative citizen-driven tool for sharing information about our local food system.

WHAT: Foodtree + City of Vancouver iPhone app launch!

WHERE/WHEN: Trout Lake Farmers Market July 2nd, & Kitsilano Farmers Market July 3rd

RSVP via Plancast or just show up!

Beginning 10am on July 2nd at the Trout Lake Farmers Market, we’ll be introducing a free mobile phone application that allows users to interact with growers, producers and food at our local farmers markets. The app lets users share photos of fresh food around them, where that food is found and who produced it.

At both markets, folks will be invited to participate in a lively scavenger hunt with other community leaders, elected officials, chefs and innovators who are passionate about food, sustainability and citizen engagement with our food system. We’ll be giving participants prizes ranging from Farmers Market Dollars and food truck coupons to handsome new Foodtree swag.

We’ll loan smart phones for demonstration purposes and real-time results will be broadcast on screens at the Foodtree/ City of Vancouver booth.

Trout Lake Farmers Market July 2nd, 10am to 2pm[map]

Kitsilano Farmers Market July 3rd, 10am to 2pm [map]

This project has emerged at a unique time. The City of Vancouver is driving global leadership in urban food systems. Foodtree is committed to helping people understand where their food comes from, who produces it, and who handles it as it travels from its source to their plate. The app is an exciting result of the synergies between our missions.

The entire weekend will be plenty of fun for the whole family. Please come down to one of the farmers markets and stop by the Foodtree tent!

#Startups & #Entrepreneurs, Apply to Launch @ GROW

It’s Saturday.

You’ve had your coffee.

You’re working the weekend, and you haven’t applied to Launch @ GROW.

Fix that, right now.

Here are the details:

What is Launch @ GROW

Launch Party is teaming up with Dealmaker Media to host the Opening Reception of the Grow Conference on August 17. Startups from across Canada can compete for a chance to showoff at Launch @ GROW. Only 15 startups will be chosen to showoff on August 17 and 4 lucky startups will have the opportunity to pitch live on stage at the full-day GROW Conference on August 18. To be considered, nominate your startup by June 17, 2011.

Nominate Your Startup

All you have to do is upload a short 2 minute video or photo with a description of your company to the Launch @ GROW startup competition site by June 17, 2011 http://launchatgrow.strutta.com/

Why You Shouldn’t Miss It

With over 600 attendees including top tier investors, entrepreneurs and influencers from Canada and Silicon Valley, Launch @ GROW provides you with loads of exposure and is a great platform for you to tell the world your startup story.

Awesome Line up of Judges: http://launchatgrow.strutta.com/judges

Exposure to great investors, who actively invest or are looking to invest in Canada:

Boris Wertz, Dave McClure, Mike Edwards, Christiaan Vorkink, Chris Arsenault, Kent Goldman, Lars Leckie, and JS Cournoyer

Do It, Now