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Posts tagged ‘event’

Event: Fancy Food Show in San Francisco #WFFS12

This weekend our CEO Anthony will be joining the thousands of food lovers attending the Winter Fancy Food Show in San Francisco, running from Sunday to Tuesday of next week. Each year the 17,000+  #WFFS12 attendees discover more than 80,000 products featuring the world’s finest foods and beverages from more than 1,300 exhibitors representing 35+ countries.

We’ve added the event to Foodtree to allow attendees and vendors to share their experience with food lovers worldwide.

  • Photos can be shared to Twitter, Facebook, and Foodtree all at once!
  • Use the comments to share thoughts and questions about the food you’re seeing.
  • Tagging photos with exhibitors will feed those photos onto their profile pages.
  • Grab the free iPhone app here!

Below you’ll see the Connections map for the event, which visualizes the food businesses that will attend the event on one map. This map is an example of the maps recently released to our website for claimed profiles.

The Fancy Food Show Winter 2012 Foodtree in San Francisco

Truly worldwide! Click the map image (or here) to see the interactive version on Foodtree.

Click here to find out why so many food businesses are claiming their Foodtree profiles.

You can find more details on the event at their website, or follow them on twitter and watch the event hashtag #WFFS12. Please reach out to Anthony if you’re attending so you get a chance to connect. You can email him here or click here to tweet him a message.

One Event’s Food Provenance Presented On A Map

Last week our team was a part of A Plan Bee, an event organized by Farm Folk City Folk & World In A Garden here in Vancouver. The event was this year’s installment of an annual film fundraiser that features a long list of local food businesses; it’s held at a local theater and guests are treated to an array of drinks, treats, and other samples before watching a thought-provoking film. This year’s film was “Queen of the Sun: What are the bees telling us?” which I highly recommend to anyone who’s curious about beekeeping and the (massive) role that bees play in our ecosystem.

About The Map

We often think about these gatherings in the context of provenance, so we spent a bit of time last week reaching out to the food businesses who’d be involved looking for some insight into where their ingredients were from.

Nearly all of the parties involved sent us information on their ingredients, with almost all of them sharing specific origin locations for most of the ingredients. A few of the food offerings included ingredients that were only traceable to a particular region of the world, which we also included on the map (listed ingredients enclosed by brackets).

You can see the functional map here.

The results were interesting, when you consider that visualization with the following in mind:

  • This event was a small, intimate affair; it represents about twenty-five vendors serving light snacks to about 150 people.
  • The night is a celebration of local food communities and sustainability, and yet the inevitably global nature of the food in the room is obvious.

Food Provenance Maps – What They Tell Us

Throughout the evening this visualization ignited some really interesting conversations, but the most compelling was around the importance of “local“. In an admittedly biased crowd, it became obvious to most that “local” wasn’t the only important element of thinking about food. It was obvious that “100% local” was very difficult.

Many of the listed ingredients simply can’t be produced in our region, which doesn’t necessarily mean they’re “bad”.

What the map offered the conversation was a chance to know more. It is a simple collection of insights into the food we were all eating that night, but what is the story behind these various ingredient-makers? Who were they and how did they produce food?

Wasn’t their story just as important to us as their address?

What We Know vs. What We Don’t Know

The map ignited a conversation about what people care about, and various people throughout the night held different convictions as to the food they choose to eat and buy. The map was just the beginning…many attendees could point at a particular node on the map and tell us something about the farm or food producer. Many wanted to know more about the cantaloupe from Florida.

What was obvious was that looking at the “what we do know” made “what we don’t know” rather obvious, and in this the most thought-provoking conversations were grounded.

We’d love your thoughts.

What does the map show you?

Event: Exploring Nature As Healer, Teacher, & Catalyst for Change

The Foodtree team has been fortunate to call Pravin Pillay a friend and mentor, and his ability to help teams and leaders align their actions with social and cultural motives is unparalleled. Pravin’s approach is insightful, respectful, and daring. Our intent has always been to develop a productive, motivating, self-aware culture within Foodtree that combines a deeply human sensibility with an enterprising ambition to succeed and make a difference.  Pravin has been instrumental in setting us off on the right path.

With that said, Pravin and his team are hosting a weekend event soon that we’d recommend to anyone looking to improve their own personal and professional well-being.

The event is an experiential, interactive weekend course weaving the connections between natural ecosystems, wisdom cultures, Western science, arts, philosophy, and personal and collective leadership.

Regenerating the Ecological Self: Exploring Nature as Healer, Teacher, and Catalyst for Change

You will have the opportunity to revitalize and re-awaken your sense of awe and wonder towards the natural world, finding lessons and inspiration within it, and yourself, that can strengthen your spirits and nurture the changes that you want to make in your personal life, and in the relationships with the communities to which you are connected.

Join Pravin and his team for an interactive and experiential process, where you will be guided in:

  • Opening the senses to the vital forces available in nature to restore health and deepen awareness
  • Mapping your personal eco-system
  • Bringing clarity and direction to your life mission/purpose
  • Navigational tools for contemporary living, leadership and change making

Friday, August 19 6-9 pm
Saturday August 20 9-4 pm
Sunday August 21 9-5 pm

Location: Salmonberry Room, Stanley Park Ecology Centre, Vancouver, BC.

For more information and to register, click here.

Growing Chefs Local Food Challenge Week – August 14-20 #vanfarmers

We’re happy to share with you an upcoming challenge from the good people at Growing Chefs, which we’re encouraging anyone, anywhere to take part in however they can.

Growing Chefs is a non-profit in Vancouver that runs a Classroom Garden Program in elementary schools to get kids excited about growing, cooking, and eating good, healthy food. At Foodtree, we’re well aware of the critical importance that children play in the evolution of our food system…parents are responsible for feeding their kids, and often that mandate heavily influences their food purchases and diet.

In addition, educating children on the nature of real food can be an effective way to influence their health throughout their lives.

To raise money to support their cause as well as to increase awareness of local food producers, Growing Chefs is having a Local Food Challenge week, beginning August 14th.

You can find all the details here, and if you so choose you can set a fundraising target to benefit the organization.

It’s like a 5k or 10k for charity, but less running and more eating!

  1. Sign up today to eat local from August 14th to August 20th. Create a profile and campaign on their nifty new pledge site. Set a fundraising goal for yourself. Ask your friends and family to pledge you by using the new site.
  2. Join up as a team, business, or family. Share the fundraising and local eating challenge among your group. You can each take a day to eat local and raise money for Growing Chefs!
  3. Pledge one of the participants.
  4. Spread the word! Share this challenge on Twitter, Facebook, and via email.
  5. Make a general donation to the campaign and help them meet their goal! (Please note, as a registered non-profit, they are unable to issue CRA tax receipts).

Using the Foodtree App during the Challenge

Our free app makes it easy to see what kind of food is fresh and local in your community; open it up and check out the What’s Fresh screen. You’ll see the most recent food photos shared near you, as well as where you can buy the food itself.

Taking photos while you’re shopping at the farmers market is another way to get involved; help people determine the kinds of foods available to them locally, as well as where they can find it.

If you decide to take the challenge, let us know via these comments or on our Facebook page. We’ll be having a special event at the end of that week that you won’t want to miss!

Farmers Market Scavenger Hunts – A Recap #vanfarmers


This past holiday weekend, the Foodtree team spent two days at our local farmers markets celebrating food, farmers, and food lovers. It was a really exciting few days for us, especially because all of you were so excited about the app and the vision we have for this company!

Each morning we set up a tent (solar-powered on Sunday!) and sent food lovers around the market looking for beautiful food photos, as well as where those foods were from. Everyone who participated got a gift and afterwards we awarded prizes for Most Photos and Best Photostream.

The app hit the App Store last Wednesday for Vancouver and Boulder, Colorado…both cities have vibrant farmers markets in full swing right now. Early Saturday morning, the pictures started flying!

farmers market, vancouver farmers market, local food

App Demos, Giveaways, Fun!

The Foodtree Team was displaying real-time images of the photos being taken in Vancouver (we also checked in on Boulder). People couldn’t believe all the geeky tech at a farmers market! Our tent was bustling with inquisitive food lovers and locals who’d downloaded the app and wanted to give it a test drive. We offered demos, helped people install the app, and even loaned out iPhones for people who didn’t have them.

Farmer participation was incredible…before the event we’d spoken with a group of the vendors about being a part of our scavenger hunt, but when we showed up and started setting up, vendors began stopping by asking to join in the fun.

We were obviously happy to expand the photo scavenger hunts to include their tents.

Special Thanks

  • Our prizes for Most Photos came from the Roaming Dragon Truck team, who are a staple at the markets, and serve up some seriously delicious food. Look at the photos taken of their truck and menu here. Thanks again guys.
  • Of course we’d like to expressly thank the Vancouver Farmers Market team, who have been truly wonderful these last few weeks as we prepared to celebrate the vendors and our new app. You were a huge element of this celebration’s success, and welcomed an unusual promotion of local food into your markets last weekend.
  • Steamclock Software, a local development shop run by Allen Pike, were instrumental in building the app itself and are forever highly recommended by us.
  • EATart, a local art lab that promotes sustainable energy via art, was behind our solar powered panels on Sunday, powering all the laptops, iPads, and iPhones.

In addition, we ran two special scavenger hunts on Saturday with some of the hardest working citizens and food advocates in town.

  • The first involved Councillor Andrea Reimer, Chef Robert Clark (of C Restaurant among others), Tara McDonald (ED of Vancouver’s Farmers Markets), Amanda Gibbs (previously Museum of Vancouver’s Dir. of Engagement), and our very own CEO Anthony Nicalo.
  • The second involved a few of the many wonderful food advocates we have in this town; Mark Busse (Foodists), Annika Reinhardt (SocialBites), Kaishin Chu (DashofFood), and Mijune Pak (FollowMeFoodie).

Everyone involved took a ton of photos and gave us great feedback on the app, vision, and experience.

Thank you for being a part of such a special event for us.

Oh, and a Special Thank You to Mother Nature, who has made it clear that she’s a big fan of Foodtree! What unexpectedly gorgeous weather this weekend!

Run Your Own Scavenger Hunt!

The response to this weekend was incredible, and a lot of fun for everyone.

The magic was the connections made. Photo hunters noticed foods they’d never heard of. Chefs were introduced to farmers. Food lovers deepened relationships with particular vendors, and farmers saw their products being shared and celebrated all over the community.

We want to spread that excitement!  Ever since the event we’ve been working on a do-it-yourself package to enable anyone to recreate the event we put together. Don’t worry…solar power and flatscreens aren’t required:)  Stay tuned!

Unlocking the App in Your Community

Since the event we’ve received lots of requests from farmers markets, farmers, and food lovers about including their locations and connections in the app. We’re hearing you, and we’ll be clearly outlining exactly how to unlock cities and get markets/vendors into the app really, really soon.

If you have questions or would like to see yourself (or your community) in the Foodtree app, email us (friends@ foodtree dot com) or drop into our community forums to get started.

Come celebrate local farmers, fresh food, and our new iPhone app!

Foodtree and the City of Vancouver are excited to invite food lovers and food geeks to participate in the launch of an innovative citizen-driven tool for sharing information about our local food system.

WHAT: Foodtree + City of Vancouver iPhone app launch!

WHERE/WHEN: Trout Lake Farmers Market July 2nd, & Kitsilano Farmers Market July 3rd

RSVP via Plancast or just show up!

Beginning 10am on July 2nd at the Trout Lake Farmers Market, we’ll be introducing a free mobile phone application that allows users to interact with growers, producers and food at our local farmers markets. The app lets users share photos of fresh food around them, where that food is found and who produced it.

At both markets, folks will be invited to participate in a lively scavenger hunt with other community leaders, elected officials, chefs and innovators who are passionate about food, sustainability and citizen engagement with our food system. We’ll be giving participants prizes ranging from Farmers Market Dollars and food truck coupons to handsome new Foodtree swag.

We’ll loan smart phones for demonstration purposes and real-time results will be broadcast on screens at the Foodtree/ City of Vancouver booth.

Trout Lake Farmers Market July 2nd, 10am to 2pm[map]

Kitsilano Farmers Market July 3rd, 10am to 2pm [map]

This project has emerged at a unique time. The City of Vancouver is driving global leadership in urban food systems. Foodtree is committed to helping people understand where their food comes from, who produces it, and who handles it as it travels from its source to their plate. The app is an exciting result of the synergies between our missions.

The entire weekend will be plenty of fun for the whole family. Please come down to one of the farmers markets and stop by the Foodtree tent!

Film Screening: A FRESH Event

The team here is just back from a week in San Francisco, and would love to invite you out for a local Vancouver event on Thursday night!  Come out to see FRESH, a film by Ana Joanes which is making waves and seeding a movement in thinking about food.

FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet.

There’s more!  The screening is Thursday November 4th at 7pm, at the Ridge Theater (map) and you can buy tickets here…the following is including in the event:

  1. You will be watching our feature  film, FRESH,  www.freshthemovie.com and it’s an excellent watch!
  2. You’ll  be supporting the work of 2 great organizations that make local food happen: www.farmfolkcityfolk.ca and www.theworldinagarden.com.
  3. Enjoy complimentary Artisan Gifts Bags valued at over $50 with  Home Grow-in Grocer and Terra Breads gift certificates, antipasto by Tower Foods, Cocolico Chocolate Sauce by Wendy Boys, JB’s Candy Store home-made caramel popcorn, a Green Zebra coupon book and a Nature’s Path Granola bar!
  4. Taste the goodness of fresh and local preparations from our generous sponsors: Windset Farms, Rocky Mountain Flatbread Co., Vij’s, Terra Breads and Edible British Columbia.
  5. Experience the flavours of our Farm to Table liquids including: Farmstead wines, Crannog Ales, Dao Tea and Ethical Bean Coffee.
  6. There are Door Prizes to be won!
  7. Raffle items include gift baskets from: Seeds of Plenty, Ethical Bean, FarmFolkCityFolk, Edible British Columbia and Choices Market.
  8. The first 200 people  to purchase tickets online will be entered to win 2 tickets to the 2011 Feast of Fields www.feastoffields.com ($190 value) and we’re almost there so get online today to order!
  9. All this for only  $27! Because it’s so much more than a Film Screening, it’s “A Fresh Event”

We’ll see you there!