QR codes continue to spark a bit of debate around their adoption in North America, but there is no doubt that their prevalence is rising. The trend is pronounced in Asian culture, and quite a bit of information can fit on these small codes so we expect to see their adoption increase in the West as well (this report indicates 1235% growth last year alone).
Posts from the ‘Announcements’ Category
We need your help. Foodtree is opening up an Ambassador Program.
Slow Food USA (@SlowFoodUSA) February 02, 2012
The last two weeks have seen a lot of buzz around Foodtree! Thank you to all the people who spent time talking with us and learning about the progress we’ve made as well as our plans for the future. In addition, big thanks to everyone who’s been so generously sharing these pieces with their friends and followers.
Below is a bit of round up on some of recent Foodtree coverage, all of which brings a unique perspective to what we’re up to. Enjoy!
CBC Morning Edition interviews CEO Anthony (at about 39:40)
ShawTV’s Michael Popove interviews CEO Anthony
Social and mobile technologies boost local food movement – Burlington Free Press
Other social technologies Sugarsnap uses to do business are Twitter and Facebook, but Smart didn’t find true footing until he began working with Foodtree, he said.
“One of the nice things about Foodtree is that every time a user takes a photo related to food, they are able to post on Foodtree, as well as Twitter and Facebook,” he said. “We’re expecting to really leverage the richness of photos and accompanying stories to get more people engaged. We’re already seeing positive impacts.” – link
CKNW Morning News interviews CEO Anthony
Scan here if you’re hungry – Vancouver Metro News
“The more people understand their food — where it’s from, who’s responsible for it and how it’s treated — the more power consumers have to make informed decisions,” Derek Shanahan said. “We are trying to change the idea that food is a commodity and to connect people who are eating the food with those producing the food.” – link
Grocery store in Vancouver will feature local produce and fully integrate Foodtree – Vancouver Courier
The business is meant to feature local producers and prepared salads, snacks and juices with seasonal menus and dine-in seating. Leung’s planning to keep Harvest open until 9 p.m. since most of the other area markets close by 6 p.m.
Foodtree, a company based in Chinatown that uses technology like QR codes that customers can use to learn more about growers, is working with Leung on promoting local producers. – link
Company helps fuel food knowledge – Vancouver Courier
“Oftentimes it is the people who are most closely producing food, farmers and fisherman, who maintain a connection to the planet in a way that most of us who live in cities do not,” he said.
Vancouver restaurants Nicli Antica Pizzeria, Bishop’s and Campagnolo have used smart-phone readable QR codes created by Foodtree linking menu items to farms that provide ingredients such as wild boar. – link
Want to see more?
We keep all of our press clippings over here. Feel free to poke through them for some perspective on what Foodtree is all about.
If you’d like to talk to us about a feature in your publication, please email Anthony directly at anthonyATfoodtreeDOTcom.
Restaurants are often proud of who they're sourcing from, and this is a simple way to let their customers join them in celebrating the farms, wineries, breweries, and other artisans that put food on the best menus in town.
I’m happy to announce that Matt Galligan has formally joined our advisory board. I’ve know him for awhile and he has always been helpful, but it is great to be able to rely on him more regularly. Matt is a stellar entrepreneur, having founded both Socialthing and SimpleGeo. He’s fantastic with product advice, gets scaling and fundraising and basically lives and breathes start-ups. In addition to being a Techstars mentor, he has also just started his next company, Circa. As an aside, Matt happens to be one of my favorite people to drink beer with, given our complementary wine and beer geekery. And, ladies, he is pretty.
We were fortunate to be a part of the Slow Money Gathering in San Francisco about two weeks ago. Anthony went down and met with people working on problems related to sustainable economics and tomorrow’s food systems, and we were selected to speak as one of the promising companies changing the world for the better.
Slow Money is an amazing movement that we’ve supported since its inception. It’s gained an incredible amount of traction in North America and looks to rethink the relationship that investing has with local economies and sustainability.
Slow Money Alliance is bringing people together around a new conversation about money that is too fast, about finance that is disconnected from people and place, about how we can begin fixing our economy from the ground up… starting with food.
Connie Kwan from the NYC Fair Trade Coalition interviewed Anthony while they were in the Bay Area.
We’re excited to see what’s happening in the Slow Money community. It’s truly inspiring, year after year, to see such impressive innovation focused on fixing such significant systemic issues in food.
That’s right. The Foodtree offices have relocated from Gastown to Chinatown in Vancouver.
Our new address:
201 – 124 Pender Street
Vancouver BC V6A 1T3
We love the new neighbourhood, and the team has been busy discovering interesting places to eat in the area (Hello, New Town Bakery and Calabash Bistro!) We’ll be sharing our new space with fellow Bootup Labs Alum, Contractually and the team from The Jibe will be moving in on the weekend.
As we settle into our new space we’re planning to host an open house in October and have the tech and food community drop by for a visit.