Move over Angry Birds! A round up of recent Foodtree coverage.
Slow Food USA (@SlowFoodUSA) February 02, 2012
The last two weeks have seen a lot of buzz around Foodtree! Thank you to all the people who spent time talking with us and learning about the progress we’ve made as well as our plans for the future. In addition, big thanks to everyone who’s been so generously sharing these pieces with their friends and followers.
Below is a bit of round up on some of recent Foodtree coverage, all of which brings a unique perspective to what we’re up to. Enjoy!
CBC Morning Edition interviews CEO Anthony (at about 39:40)
ShawTV’s Michael Popove interviews CEO Anthony
Social and mobile technologies boost local food movement – Burlington Free Press
Other social technologies Sugarsnap uses to do business are Twitter and Facebook, but Smart didn’t find true footing until he began working with Foodtree, he said.
“One of the nice things about Foodtree is that every time a user takes a photo related to food, they are able to post on Foodtree, as well as Twitter and Facebook,” he said. “We’re expecting to really leverage the richness of photos and accompanying stories to get more people engaged. We’re already seeing positive impacts.” – link
CKNW Morning News interviews CEO Anthony
Scan here if you’re hungry – Vancouver Metro News
“The more people understand their food — where it’s from, who’s responsible for it and how it’s treated — the more power consumers have to make informed decisions,” Derek Shanahan said. “We are trying to change the idea that food is a commodity and to connect people who are eating the food with those producing the food.” – link
Grocery store in Vancouver will feature local produce and fully integrate Foodtree – Vancouver Courier
The business is meant to feature local producers and prepared salads, snacks and juices with seasonal menus and dine-in seating. Leung’s planning to keep Harvest open until 9 p.m. since most of the other area markets close by 6 p.m.
Foodtree, a company based in Chinatown that uses technology like QR codes that customers can use to learn more about growers, is working with Leung on promoting local producers. – link
Company helps fuel food knowledge – Vancouver Courier
“Oftentimes it is the people who are most closely producing food, farmers and fisherman, who maintain a connection to the planet in a way that most of us who live in cities do not,” he said.
Vancouver restaurants Nicli Antica Pizzeria, Bishop’s and Campagnolo have used smart-phone readable QR codes created by Foodtree linking menu items to farms that provide ingredients such as wild boar. – link
Want to see more?
We keep all of our press clippings over here. Feel free to poke through them for some perspective on what Foodtree is all about.
If you’d like to talk to us about a feature in your publication, please email Anthony directly at anthonyATfoodtreeDOTcom.