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Checking into Farmers Markets on @Gowalla

Hey did you know you can help raise money for charity just by checking into US-based farmers market on Gowalla? Well you can.

Gowalla is a location-based mobile app which has joined forces with Frigidaire and Jennifer Garner (yes, the actress) in supporting the charity, Save the Children Society, which is a program that provides food for children living in poverty in Africa. The campaign is called, “Make Time for Change” and also promotes eating food that is fresh and local.

What we love about this idea is that it promotes farmers markets. Every time you check into a US farmers market using Gowalla, Frigidaire will donate one dollar to Save the Children Society. It’s a win-win situation really, because you’re promoting and supporting farmers markets while raising money for charity.

Check out the details here, and don’t forget to check-in.

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