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Beyond the Farmers Market

Interesting article in the LA Times about the impact Farmer's Markets have had in our food system. We're working on some of the complementary solutions suggested and hope to role some of them out this May. 

From the LA Times: "But what's even more remarkable is that farmers markets have achieved all of that despite what has to be one of the most inefficient business plans ever devised. If you wanted to design a market from scratch, this almost certainly wouldn't be the way you'd do it. Let's see … it'll be open for only four hours a week. If a customer can't make it, they miss it. Let's just stick the markets wherever we can. And if shoppers can't find a parking spot, they miss it. For farmers, there's the not inconsiderable matter of having to drive hundreds of miles every day to spend hours standing outside, weighing lettuce and making change.

There has to be an alternative.

The farmers market revolution may have been born in farmers markets, but if it is to continue, there will have to be other paths as well. Farmers markets as we know them now will always exist, at least I hope they will. But if we are going to continue to improve the opportunities for small farmers, and if we want to continue to improve shoppers' access to great produce, we also need to look at alternatives, at other ways of achieving the same goals. These are not replacements for farmers markets but complements."     Read the rest of the article.

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