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Food transparency is a Bigger Opportunity than Hula Hoops

Have you seen this statistic?

3 out of 4 consumers want more information about the content of the food products they purchase, and would like more information about its origin. 74%  are willing to dig deeper and seek more data about how the food products are grown, processed and manufactured.

Maybe you wondered if it could really be true, given the way the majority of people actually eat.

Someone at the White House has made it their mission to make that statistic true. Speaking at the Grocery Manufacturers Association Conference, Michelle Obama announced, “But in the end, as First Lady, this isn’t just a policy issue for me.  This is a passion.  This is my mission.  I am determined to work with folks across this country to change the way a generation of kids thinks about food and nutrition. So if you all create the supply, we know there will be a demand.  And if you have any doubt about that, just look at what we did for the hula hoop. The reality is that with so many people looking for healthier options, this isn’t just going to be a fad.  Hopefully, this is the future of food in this country.”

You know what generation she is talking about. Yes, the same one that might see a Star-Tac phone in a museum, but will have grown up with a smartphone. A generation for whom it will be second nature will soon be the majority of food shoppers.

And, what exactly, did she do for hula hoops? Manufacturers reported a 20% increase in sales.

2 Comments Post a comment
  1. Lisa #

    I think this is one of the reasons why the local movement is so hot right now. People are really starting to ask questions and think more thoughtfully about the food they eat and provide to their families. Eating locally allows a more direct conversation with the food’s producer. There’s typical less ingredients to read (and try to pronounce) on their packaging as well. Thanks for pulling out this statistic!

    March 31, 2010
  2. Derek Shanahan #

    I’m finding it fascinating in conversations about our work here at Foodtree how often people are emphatically hoping for more information about their food. As if it were a forgone conclusion that this all should have happened years ago. We’ll have to see how that translates into what we end up building here!Thanks for the comment!

    March 31, 2010

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