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Get Involved With Foodtree.

As we approach our goal of launching a first version of foodtree over the next week or so, I wanted to drop in and reach out to the community to explain some of the things we are going to do so that you guys can start participating right away.

We’re building foodtree to help everyone find food that makes them happy. We’re building it so that the people growing, raising, or catching our food and drink have a great way to share their hard work with citizens. Simply throwing up a website that acts like a phone book for farmers wouldn’t accomplish these goals very well, right?


The first thing we’ve got for you is a bit of a photo movement. It’s simple, really. When you’re out and about shopping for food, wine, coffee, or anything you’ll be consuming, take two seconds to look at the labels surrounding you. Especially look at the ones you see on whole foods; fruit, vegetables, meats, and the rest.

Then pull out your phone and snap a photo.

After that, put it on Flickr and tag it with “foodtree”. If you’re using an App that let’s you geotag the photo (that means you can tag specific locational data to a photo – this kind of functionality is still a bit rare on most phones) we’d encourage you to do that too.

We’re going to do some pretty cool stuff with these photos. For now, it’s a way for anyone who likes the idea of knowing more about their food to immediately start participating in the effort to make finding that kind of information super easy.

If you don’t have a Flickr account, grab one here (they’re free, and a great way to manage your online photos). Did you know you can email your photos to Flickr?

And hey, while you’re at it, join the foodtree Flickr group!

7 Comments Post a comment
  1. Doniree Walker #

    I’m so in! I love this idea, and can’t wait to see what comes of this. I’m making it an effort to be much more thoughtful about the things I consume, and I believe this will serve as a great reminder and accountability-check to start taking photo proof of what I’m eating. Great idea!

    January 26, 2010
  2. Anthony Nicalo #

    Thanks, Doniree. Looking forward to your photos. We’d also love to see pics of things that you’re considering eating or just want to know more about. Hopefully we can help make being thoughtful about what you consume easier and a pleasure.

    January 26, 2010
  3. Tim #

    Dude, this is such a great idea!

    January 27, 2010
  4. Thomas Gemkow #

    This is a pretty awesome idea…any plans to include all natural health care products in the future?

    January 27, 2010
  5. Derek Shanahan #

    @Tim Thanks a bunch! I poked around your blog a bit; your efforts are quite admirable. You should be sure to check out Anthony’s eating behavior this year…@Thomas Thanks to you as well. I can say we’ve never lost sight of the fact that provenance and origin aren’t exclusively ‘food’ issues; they lend value and context to a lot of different products. Anthony’s post on “Baa Codes” is a good example of taking a retail clothing product and informing consumers about how it came to be.We’ll just have to take this one step at a time:)

    January 27, 2010
  6. Iva #

    so awesome!! {I added a few things from todays outing to TJ’s, not sure if some of the stuff I added technically belongs…} :) thank you for Foodtree, already loving it!

    January 31, 2010
  7. Derek Shanahan #

    The pics are great! 

    February 2, 2010

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