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What Is Foodtree, In Four Words?

I emailed the designer of our awesome new logo to see if she could hook up a business card design.

Appropriately, she asked about the timeline (we’re a startup, yesterday would be great) and whether we wanted a standard, nice business card or something more outstanding, something she would have to concept and design.

Knowing that concept and design was my answer I sought out a bit of explanation. My message:

I’m doing this crazy thing this year where I only eat and drink things that I know the origin of…and I can’t stop thinking about social science research into happiness and the importance of connection. Humans as social beings. And the connection between the pleasures of the table, i.e. food and further linkages to origins and context. The best and most memorable meals for me have always been the ones that were fully shared. Not only sharing around a table, but shared knowledge and understanding. Remember the fish you caught or the wine you sipped with the winemaker or the potatoes from your grandfather’s garden? Those things made you happy. Those foods tasted better because you knew something about their origins.

The discussion of happiness and social connection/ relationships also makes me think about the genealogy references with foodtree.

I don’t have a succinct way of communicating this yet, but I can’t get Bobby McFerrin out of my head and I’m thinking of the problems with food safety and the importance of transparency to trust and I end up at “foodtree. don’t worry, eat happy.”

So, um, yes, please. Concept and design a nice business card.

What do you think? Does “don’t worry, eat happy” resonate with you? Either way, you should watch this video. I hadn’t seen it before and it’s awesome.

Bobby McFerrin – Don’t Worry Be Happy

– Anthony

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